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Privacy Policy

Privacy Policy

Last Updated: June 2025

1. Introduction

440ME ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.440ME.com and use our services.

This policy applies to all users of our services, including those in the United Kingdom, European Union, and United States.

2. Information We Collect

2.1 Personal Information You Provide

  • Contact Information: Name, email address, phone number, mailing address

  • Payment Information: Credit card details, billing address (processed securely through our payment processors)

  • Account Information: Username, password, preferences

  • Communication Data: Messages, feedback, customer service inquiries

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type, device information, operating system

  • Usage Data: Pages visited, time spent on site, click patterns, referral sources

  • Cookies and Tracking: See Section 7 for detailed cookie information

2.3 Information from Third Parties

  • Social media platforms (if you connect your accounts)

  • Payment processors

  • Marketing partners (with your consent)

3. How We Use Your Information

We process your personal information for the following purposes:

3.1 Contractual Necessity

  • Processing and fulfilling orders

  • Providing customer support

  • Managing your account

3.2 Legitimate Interests

  • Improving our services and website functionality

  • Fraud prevention and security

  • Marketing communications (where permitted)

  • Analytics and reporting

3.3 Legal Compliance

  • Complying with applicable laws and regulations

  • Responding to legal requests

  • Enforcing our terms of service

3.4 Consent

  • Email marketing (where required)

  • Optional cookies and tracking

  • Third-party integrations

4. Legal Basis for Processing (UK/EU Users)

Under UK GDPR, we process your personal data based on:

  • Contract: When necessary to perform our contract with you

  • Legitimate Interest: For business operations, security, and improvements

  • Legal Obligation: To comply with applicable laws

  • Consent: Where you have given explicit consent (which you may withdraw at any time)

5. Data Sharing and Disclosure

We may share your information with:

5.1 Service Providers

  • Payment processors (Shopify, PayPal, etc.)

  • Shipping and logistics companies

  • Email service providers

  • Analytics providers (Google Analytics, etc.)

  • Customer support tools

5.2 Legal Requirements

  • When required by law or legal process

  • To protect our rights and safety

  • In connection with business transfers or mergers

5.3 Third Parties (With Consent)

  • Marketing partners

  • Social media platforms

  • Integrated services you choose to connect

We do not sell your personal information to third parties.

6. International Data Transfers

As a UK-based company serving US customers, we may transfer your data internationally. We ensure adequate protection through:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions where applicable

  • Other appropriate safeguards as required by law

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

  • Strictly Necessary: Essential for website functionality

  • Performance: Analytics and site improvement

  • Functional: Enhanced features and personalization

  • Marketing: Advertising and remarketing (with consent)

7.2 Managing Cookies

You can control cookies through your browser settings or our cookie preference center. Note that disabling certain cookies may affect website functionality. You can find our cookie policy at www.440ME.com/cookies.

8. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

Specific retention periods:

  • Account data: Until account deletion plus 7 years for legal compliance

  • Transaction records: 7 years for tax and legal purposes

  • Marketing data: Until you unsubscribe or withdraw consent

9. Your Rights

9.1 UK/EU Users' Rights (Under UK GDPR)

  • Access: Request copies of your personal data

  • Rectification: Correct inaccurate information

  • Erasure: Request deletion of your data

  • Portability: Receive your data in a portable format

  • Restriction: Limit how we process your data

  • Objection: Object to processing based on legitimate interests

  • Withdraw Consent: Where processing is based on consent

9.2 US Users' Rights

Depending on your state, you may have rights including:

  • California (CCPA/CPRA): Right to know, delete, correct, and opt-out of sale/sharing

  • Virginia, Colorado, Connecticut: Similar rights to access, delete, correct, and opt-out

9.3 Exercising Your Rights

To exercise your rights, contact us at ecommerce@440ME.com. We will respond within the required timeframes (typically 30 days for UK/EU requests, 45 days for US requests).

10. Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit and at rest

  • Regular security assessments

  • Access controls and authentication

  • Staff training on data protection

However, no method of transmission over the internet is 100% secure.

11. Children's Privacy

Our services are not intended for children under 13 (or 16 in the UK/EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

  • Posting the updated policy on our website

  • Sending email notifications to registered users

  • Displaying prominent notices on our site

13. Contact Information

13.1 Data Controller

440ME
23 Argyle Street
Liverpool, England L158L
United Kingdom

13.2 Contact Details

  • Privacy Email: ecommerce@440ME.com

  • General Email: hello@440ME.com

13.3 UK Data Protection Authority

If you have concerns about our data processing, you may contact the Information Commissioner's Office (ICO):

  • Website: ico.org.uk

  • Helpline: 0303 123 1113

13.4 US State Privacy Rights

For state-specific privacy rights inquiries:

  • California: ecommerce@440ME.com

  • Other States: ecommerce@440ME.com